The Rise of Cookie-Led Hospitality: How Sweet Treats Are Shaping the Industry
The hospitality industry is witnessing a surge in cookie-led businesses, driven by consumer cravings for high-quality, indulgent treats. From boutique bakeries to large-scale chains, cookies have evolved into a cornerstone of modern hospitality offerings. Propel Newsletter data reveals key trends, figures, and success stories in the UK and beyond.
The Growth of Cookie Businesses in Hospitality
Market Expansion: The global cookie market was valued at $37 billion in 2023 and is projected to grow at a CAGR of 5.3% through 2030.
Premiumization: Demand for gourmet cookies has surged by 25% year-over-year, with customers willing to pay a premium for handcrafted, organic, and innovative flavors.
Digital & Social Media Influence: Cookie brands leveraging TikTok and Instagram marketing have seen 50% higher engagement rates than traditional bakery businesses.
UK’s Leading Cookie-Led Hospitality Brands
1. Ben’s Cookies – The Pioneering Cookie Chain
Established in 1983, Ben’s Cookies has expanded globally, with 14 UK locations and 10 international outlets.
Focuses on freshly baked, soft-centered cookies made with natural ingredients.
2. Gooey Manchester – A Viral Cookie Sensation
Gooey has rapidly become one of Manchester’s most in-demand bakery brands, known for its giant, gooey-centered cookies.
The brand has seen a 45% increase in sales year-over-year, driven by its social media-led marketing and strategic partnerships with local cafés and restaurants.
Gooey’s collaborations with influencers and TikTok marketing have contributed to a 65% increase in footfall at its Manchester locations.
3. Crème London – The Viral Sensation
Crème’s thick, NYC-style cookies have taken London by storm, with online orders growing by 120% annually.
The brand’s TikTok content amasses millions of views, driving footfall to physical stores and nationwide delivery.
4. Milk & Cookies by Blondies Kitchen – Supermarket to Hospitality Success
Starting as a market stall, Blondies Kitchen now has a strong presence in Selfridges and other retail outlets.
Leveraging corporate gifting and collaborations, their sales grew by 40% in 2023.
Global Cookie Hospitality Trends
Crumbl Cookies (USA) – The Fastest Growing Cookie Chain
Crumbl has expanded to 900+ locations since its founding in 2017, making it the fastest-growing cookie brand in the world.
The company’s weekly rotating menu and TikTok-driven marketing have led to a 230% revenue increase over the last three years.
Its social media presence is among the strongest in hospitality, with over 7 million TikTok followers and billions of views.
How Double Puc Cookies Elevate Corporate Catering
At Double Puc Catering, we know that premium cookies aren’t just a treat—they’re an experience. Our handcrafted, high-quality cookies are a signature part of our corporate catering offerings, perfect for business meetings, networking events, and client gifts. Our cookies bring an indulgent touch to any catered meeting setting. If organising catering in Bristol then add Double Puc’s expertly crafted cookies to your order—contact us today to bring the best in cookie-led catering to your next event!