The Rise of Doughnut Brands: How Sweet Innovation is Driving Growth
The doughnut market is experiencing a surge in popularity, with brands innovating flavors, tapping into social media trends, and catering to premium indulgence seekers. Propel newsletter data reveals how the UK’s hospitality sector is embracing the doughnut boom and what’s driving its success.
The Growth of the Doughnut Industry
Market Expansion: The global doughnut market is projected to reach $26 billion by 2028, growing at a CAGR of 5.2%.
Premiumization: Demand for artisanal and gourmet doughnuts has surged by 30% year-over-year, with consumers willing to pay more for unique flavors and high-quality ingredients.
Social Media Influence: Brands utilizing Instagram and TikTok marketing have seen 60% higher engagement rates than traditional bakery businesses.
Leading Doughnut Brands in the UK
1. Crosstown Doughnuts – The Premium Pioneer
Established in 2014, Crosstown has expanded across the UK, leveraging premium ingredients and vegan-friendly options.
The brand has seen a 50% increase in online orders since integrating nationwide delivery services.
2. Doughnut Time – The Social Media Powerhouse
With over 500k Instagram followers, Doughnut Time has mastered limited-edition flavors and viral marketing strategies.
Their influencer collaborations have resulted in a 70% growth in foot traffic in flagship stores.
3. Project D – The Rapid Expansion Brand
Project D has expanded from a local start-up to a national brand, seeing year-on-year revenue growth of 80%.
Their model of exclusive pre-order drops has driven strong customer engagement and brand loyalty.
4. Krispy Kreme – The Legacy Brand’s Adaptation
Despite being a global chain, Krispy Kreme has adapted to the premium trend by launching seasonal, limited-edition flavors.
UK sales have increased by 12% in the last year, bolstered by convenience store partnerships.
5. Gooey Manchester – The Independent Challenger
Gooey has carved a niche in the Manchester market, reporting a 45% increase in sales year-over-year.
Their focus on gooey-filled doughnuts and viral TikTok content has led to record-breaking customer demand.
Trends Driving the Doughnut Boom
Hybrid Desserts: Brands are merging doughnuts with other popular treats, such as cruffins (croissant-doughnut hybrids) and doughnut ice cream sandwiches.
Vegan & Health-Conscious Offerings: Sales of vegan doughnuts have increased by 35%, reflecting a growing demand for plant-based indulgence.
Experience-Driven Retail: Doughnut shops are focusing on immersive in-store experiences, from open kitchens to personalized doughnut decorating stations.
How Double Puc Catering Elevates the Doughnut Trend
At Double Puc Catering, we understand the power of high-quality, indulgent treats. Our signature doughnuts are crafted using premium ingredients, perfect for corporate catering, events, and special occasions. Whether you’re looking for classic flavours or unique, custom creations, our sustainable and high-quality approach ensures an unforgettable dessert experience. Contact us today to bring the best in doughnut catering to your next event!